Do A Sustained, Thematic Influencer CampaignĮngaging with an influencer on a sustained, thematic campaign, such as a countdown, can generate anticipation, sustained engagement and virality, maximizing ROI. It’s a great way to inexpensively test influencers and their audiences without risking your marketing budget prior to Q4. Document the ones who get you the best results, and then do a more robust paid campaign with them during the Q4 season. Work with as many micro-influencers as you can by simply sending them free products. Monica Alvarez-Mitchell, Pulse Creative, LLC 7. When influencers feature products in their feed with authenticity and their own personal touch, awareness and demand will increase naturally. Allow them the flexibility and creativity to showcase your product in their way and on their schedule, whether that’s through contests, giveaways or simply by using your products daily. Target micro-influencers who align with your product and brand to partner with. Have Micro-Influencers Showcase Your Product Dean Trevelino, Trevelino/Kellerįorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Now that influencer has a vested interest in tapping into their community. So build an affiliate influencer program, which could be code-based, or set up on an affiliate platform such as ShareASale that allows the influencer to get a piece of the action. The first objective should be to build awareness and provide education about what is probably a relatively unknown company, and the second is to move product. Let Influencers Get A Piece Of The Action
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